Planning Your Business Plan (Part 7)

BusinessPlanI assume you’re assumptions from Part 6 are nicely woven into your Plan, along with all the necessary facts. Now about those facts….

Einstein said, “If the facts don’t fit the theory, change the facts.” Well, in your plan they better fit…and they better be facts. If you’re trying to raise money for your business, then I trust you’ve done your homework. Be an expert. Make sure you know what the competition is up to, what the industry trends are, what customers are looking for, what concerns exist for the future, what drives your business…. You gotta know it all…and you gotta back it up with facts. You’ll have your statements, claims, and those wonderful assumptions. Bring on the numbers, data, charts, graphics, statistics, and images. The facts, which have been tied in nicely, represent the glue that holds it together. If the glue isn’t right, the Plan will fall. ElmersglueRemember, you don’t use Elmer’s Glue when building a skyscraper. Your facts have to be accurate (they will be checked!) and they have to be right for your Plan.

Check and double check your figures. Don’t rush. Don’t make mistakes. The stakes might have been a little for the gunslinger Wyatt Earp, who said it best, “Fast in fine, but accuracy is everything.”

If you have any questions or comments,
please write them below or email me at


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