The Business Laws of Attraction (Part 2)

Let’s just jump right into it, shall we. Here are two more basic strategies for bringing in more business.

3. As someone who worked for a company that participated in trade shows, I know they can work. To that, I need to add a few considerations. Do your research, make sure you get the most bang for your buck, because these shows don’t come cheap. You might even want to share a booth, if the expense is an concern. If you can’t afford a booth at all, I recommend you still go. The connections you make with the exhibitors could be very beneficial. Don’t forget to follow up. Additionally, the research and knowledge of the marketplace would be very valuable.

4. Here’s a simple one, especially in an age where information is at your fingertips. Find out who your competition is and what they’re doing. You want to have an edge, get online and start searching.

5. Focus your marketing. You’ll do SO much better by targeting your most qualified customers. There is a tendency to want to blanket as many people as possible with your marketing materials. If you’re pockets are bottomless, go for it. But if you’re like most businesses, you need to think it through, know your demographic and greatest prospects. Once you know that, hit them for all they’re worth…in a nice, non-aggressive way, of course. Then watch what a difference in sales that can make.

If you have any questions or comments,
please write them below or email me at Robert@RobertFinkelstein.com.