How to Provide Great Customer Service (Part 5)

Let’s finish up our Top 10 suggestions for providing great customer service. If you value your customers and clients as much as I do, you’ll make an effort to implement all 10 ideas. This is one area of your business that can’t be taken lightly.

9. Are you doing business on Mars? Since the answer is ‘no’, then you must have competition. What are you doing to stand out from the pack? Great customer service is essential to retaining customers and attracting new ones. Is there something you can do that no one else can? Differentiate yourself. How about your follow-up? Whether a sale was made or not, if you have a way to reach out and say ‘thank you’, do it. If you’re just like your competition, you’re not giving your customers or clients a reason to only do business with you. And finally, do the unexpected. Nothing leaves a more lasting positive memory than a company that goes above and well beyond the expected.

10. Let me make a suggestion. No, seriously, let me…or rather, let your customers make a suggestion. When you let them know that their opinions matter, they’ll want to give it. And if you respect their feedback and respond to it, you’ll earn their trust and business. At the very least, you’ll learn what areas might need improvement. Give them an easy way to provide constructive criticism, suggestions and, hopefully, praise. And when you implement changes, ask again. And then…ask again. Keep your customers and clients engaged. Above all else…listen to them. You may not agree, but they’re the ones that keep you in business.

Let me know if my suggestions have been helpful.

If you’re interested in a consultation or have questions, please email me at If you have any comments, please write them below.


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