How to Get the Most Out of Your Business Card (Part 1)

Your business card still remains one of the best marketing tools out there. Whatever it is you do or want to do, have a card made. With companies like Vista Print making business card for pennies, there’s no good excuse. In the next few blogs, I’ll provide reasons and ways to get your card working for you.

As you know, your card does the obvious. It let’s people know your name and the name of your business, if you have one. It provides prospects with a way to contact you. It can tell them what you do or what your vision is. Depending upon how you design your card, you might show a piece of your personality and style. You can be creative and make your card stand out from the traditional black and white ones. And if you’re lucky, it can get passed from one person to another, allowing your name and information to hit more prospects.

Keep in mind, glossy cards generally cannot be written on and don’t allow the recipient to jot down any notes about your meeting. Not such a good idea.

Let’s look at some of the best ways of using your business card.

1. Don’t leave home (or your office) without it. Make sure that you’re always carrying your cards. Any time you have a one-on-one meeting, whether it’s someone you’ve never met or someone you haven’t seen in a long time, give them your card. And have more than one. You never know if they’ll be an extra person attending. There’s also the opportunity to have them pass your cards along to someone else. Of course it goes without saying, but I will anyway, have plenty of cards at social and networking events. You always to want to build your business network, and a business card is about as easy a way as there is.

I invite you to subscribe to my blog, “Behind the Scenes – Life and business tools for a more successful you.” You’ll find the “Email Subscription” box on each page of my blog. If you have any business questions or comments, I’d love to hear from you. Thanks.


One Response to “How to Get the Most Out of Your Business Card (Part 1)”

  1. I am a huge fan of Vista Prints. I have several different business card styles depending on the function I am attending. They are inexpensive and quick to deliver.

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