Making a Profit with an Online Business (Part 2)

Some say that in order to compete in today’s challenging economy, you have to have an online presence. So what does that mean? For some, it’s just marketing through websites and social media. Spread the word to more people in a way that traditional print advertising just can’t…and for next to nothing. Of course you can launch a very expensive and extensive online market blitz, but that’s your call. And for others to compete, they need to have a e-commerce business, with or without a physical store. That’s what we’re exploring here…ways to make a profit with an online business.

2. See yourself. That’s me, selling myself. Well, to be clear, my Behind the Scenes Consulting services. No products just yet…but stay tuned. Seriously though, if you don’t have a product line or represent others, then perhaps it’s you that your selling. So regardless of what you do, someone probably needs your help and expertise. That being said, keep in mind that your time is limited, so you can only leverage yourself so far. Okay, let’s get to work…while sitting comfortably in your favorite chair at home. Online is where you can be creative, branding yourself as you want others to see you and your business. You set the price and who you’re going to work with…and that might not even be in person. It’s all up to you.

Now keep in mind, if I go into a Target to buy a fan, I really don’t need to establish any relationship with the store or the team working there. I trust Target. When you’re selling yourself and services, it’s imperative that you build rapport and trust. People need to understand why they need to work with you, and not the competition. That’s what you have to get across in your website, branding and copy. If it resonates with them, your phone will ring or an email will arrive.

As the great Andrew Carnegie once said, “Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

So get on it…online that is.

If you’re interested in a consultation, for more information, please refer to my Behind the Scenes Consulting. If you have questions, please email me at Robert@RobertFinkelstein.com. If you have any comments, please write them below. Thank you.

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One Response to “Making a Profit with an Online Business (Part 2)”

  1. Your blog about “Making a Profit with an Online Business” was really a very interesting post. Thanks for taking the time to share it with us; your work is truly appreciated.

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