“I am – the two most powerful words in the world, for whatever we put after them becomes our reality.” – Susan Howson
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Some say that in order to compete in today’s challenging economy, you have to have an online presence. So what does that mean? For some, it’s just marketing through websites and social media. Spread the word to more people in a way that traditional print advertising just can’t…and for next to nothing. Of course you can launch a very expensive and extensive online market blitz, but that’s your call. And for others to compete, they need to have a e-commerce business, with or without a physical store. That’s what we’re exploring here…ways to make a profit with an online business.
2. See yourself. That’s me, selling myself. Well, to be clear, my 
Now keep in mind, if I go into a Target to buy a fan, I really don’t need to establish any relationship with the store or the team working there. I trust Target. When you’re selling yourself and services, it’s imperative that you build rapport and trust. People need to understand why they need to work with you, and not the competition. That’s what you have to get across in your website, branding and copy. If it resonates with them, your phone will ring or an email will arrive.
With the economy still beating most of us up, we’re looking for new ways to generate some income, whether it’s a new job, an entrepreneurial venture or just something to fill in what little spare time we have. Many have turned to the Internet, and rightfully so. An online business can reach far more customers than any single brick and mortar business. But the competition is fierce. What options are there and how can you make it profitable – Let explore the basics, shall we.
1. Sell your own products. This one is quite obvious and can be pretty easy, depending on the route you want to take. You can create your own website, which of course will require some work and an investment (large or small, depending on your budget). This can be a brand new business or one supporting an existing one. Another option, is to start off selling your products on sites like 
The nice thing about selling your own products, wherever you choose to do it, is that you’re in complete control of the inventory, the pricing, the profit margin, the branding, and even to some degree, how much business you attract. Make sure you provide good value and competitive pricing. The Internet is a BIG shopping mall, that NEVER closes, and you’re business can be just about as big you want it.
I think you get the idea. Just like the American Express slogan says, “Don’t leave home without it.” In this case, I’m referring to your business card. Generally speaking, it’s an inexpensive way to get your name and brand out there, market yourself, stay in front of clients, and quite frankly, look professional.
Back to business…and business cards. I can’t stress enough the importance of having a card. You know the old saying, “Out of sight, out of mind.” Well, a business card can make sure that doesn’t happen. Personally, I have so many cards I’ve collected over the years. Granted I put the contact’s information into my Outlook, which I sync with my iPhone, so I’ve got everyone with me all the time…but I don’t throw out the cards. It’s my old fashion backup. I wouldn’t be surprised if most of you do the same thing.
3. Put it in writing. Never lose sight of the fact that your business card is part of your branding…as is your stationary (letters, envelopes, etc.). They should all represent you the same way. This being said, after a meeting or an occasion, consider following up with a written note, and of course, include business cards. Even after a phone call, you can do the same. Provide a summary of the details discussed during the call. I know you can do that in an email, but as of today, your physical business card won’t be attached when you hit “Send.”
