UBIQUITOUS DISTRIBUTION IS OVERRATED by Seth Godin

In addition to the inspirational quotes, the beautiful images, my own personal and business blogs, the recommended reading list, and information on my consulting business, I would like to share some of the writings of various thought leaders…in particular, one of my favorites, SETH GODIN.

UBIQUITOUS DISTRIBUTION IS OVERRATED by Seth Godin

Some industries (like book publishers and analgesic makers) believe that they best serve their audience when the product is available everywhere. It’s pretty rare to find a book that’s only available in one chain of bookstores, or a pain reliever that’s only in one sort of drugstore.

The thing is, scarcity creates value. You can’t get a Pepsi at McDonald’s. You can’t buy Hermes at Target. By limiting choice, you can create value. Exclusivity is often underrated.

– Seth Godin

If you’d like a complimentary 30-minute business strategy session with me, for more information, please refer to my Behind the Scenes Consulting. If you have questions, please email me at Consulting@RobertFinkelstein.com. I welcome your comments below. Thank you.

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