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THE IRONIC TRUTH ABOUT SINCERITY by Seth Godin

Posted in "The Ironic Truth About Sincerity" by Seth Godin with tags , , , , , , , , , , , on March 20, 2012 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

THE IRONIC TRUTH ABOUT SINCERITY by Seth Godin

No one cares how much you care.

That salesperson who will surely die if he doesn’t close this sale, that painter who is sweating blood to get her idea on the canvas, that student who just pulled an all-nighter…

In fact, we’re hyper alert to the appearance of caring. We want to do business with people who appear to care, who appear to bring care and passion and dedication to their work. If the work expresses caring, if you consistently and professionally deliver on that expression, we’re sold.

The truth is that it’s what we perceive that matters, not what you bring to the table. If you care but your work doesn’t show it, you’ve failed. If you care so much that you’re unable to bring quality, efficiency and discernment to your work, we’ll walk away from it.

And the irony? The best, most reliable way to appear to care when it matters–is to care.

– Seth Godin

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