Archive for the Ubiquitous Distribution is Overrated Category

UBIQUITOUS DISTRIBUTION IS OVERRATED by Seth Godin

Posted in General Management, Life Management, Ubiquitous Distribution is Overrated with tags , , , , , on December 21, 2010 by Robert Finkelstein

In addition to the inspirational quotes, the beautiful images, my own personal and business blogs, the recommended reading list, and information on my consulting business, I would like to share some of the writings of various thought leaders…in particular, one of my favorites, SETH GODIN.

UBIQUITOUS DISTRIBUTION IS OVERRATED by Seth Godin

Some industries (like book publishers and analgesic makers) believe that they best serve their audience when the product is available everywhere. It’s pretty rare to find a book that’s only available in one chain of bookstores, or a pain reliever that’s only in one sort of drugstore.

The thing is, scarcity creates value. You can’t get a Pepsi at McDonald’s. You can’t buy Hermes at Target. By limiting choice, you can create value. Exclusivity is often underrated.

– Seth Godin

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