Archive for Marketing

Seven Marketing Sins by Seth Godin

Posted in "Seven Marketing Sins" by Seth Godin with tags , , , , , , , , , , , , , , , , , , , , , on July 1, 2012 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

Seven Marketing Sins by Seth Godin

Seven marketing sins

Impatient… great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time.

Selfish… we have a choice, and if we sense that this is all about you, not us, our choice will be to go somewhere else.

Self-absorbed… you don’t buy from you, others buy from you. They don’t care about your business and your troubles nearly as much as you do.

Deceitful… see selfish, above. If you don’t tell us the truth, it’s probably because you’re selfish. How urgent can your needs be that you would sacrifice your future to get something now?

Inconsistent… we’re not paying that much attention, but when we do, it helps if you are similar to the voice we heard from last time.

Angry… at us? Why are you angry at us? It’s not something we want to be part of, thanks.

Jealous… is someone doing better than you? Of course they are. There’s always someone doing better than you. But if you let your jealousy change your products or your attitude or your story, we’re going to leave.

Of course, they’re not marketing sins, they’re human failings.

Humility, empathy, generosity, patience and kindness, combined with the arrogance of the brilliant inventor, are a potent alternative.

– Seth Godin

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The Business Laws of Attraction (Part 1)

Posted in "Business Laws of Attraction" by Robert Finkelstein, General Management with tags , , , , , , on July 14, 2009 by Robert Finkelstein

magnet money“Show me the money!” Why not.

Running a successful business takes hard work and strategic thinking. In the next series of blogs, I’ll share some ideas that will help you bring in the business. So let’s begin with a couple of basics, shall we….

1. You’ve got to have great marketing tools. brochure-designs-4Spend what you can afford, and make sure it’s done wisely. Get the most bang for your buck. Whether you have a million dollar budget or you need to hire a marketing/art student, give it all the thought it deserves. Ask yourself what are the right marketing materials (website, brochures, cards, etc.) for your business…and then get ’em made.

2. After the tone, please leave…. redphoneIf you have the wrong message on your answer machine, that’s exactly what they’ll do. Simple thing, but so often disregarded. Be creative, but not annoying. Make it simple to navigate. Press 1 for this, press 2 for that. Be professional. And if you can’t be, there are services out there that record amazing messages. I used one a few years ago. Between the voice and the background music, you would think you were listening to the trailer for the next blockbuster Hollywood film. Clients loved it! If you make sure your message is getting heard…they’ll probably leave you for one.

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