Archive for Seth Godin

Seven Marketing Sins by Seth Godin

Posted in "Seven Marketing Sins" by Seth Godin with tags , , , , , , , , , , , , , , , , , , , , , on July 1, 2012 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

Seven Marketing Sins by Seth Godin

Seven marketing sins

Impatient… great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time.

Selfish… we have a choice, and if we sense that this is all about you, not us, our choice will be to go somewhere else.

Self-absorbed… you don’t buy from you, others buy from you. They don’t care about your business and your troubles nearly as much as you do.

Deceitful… see selfish, above. If you don’t tell us the truth, it’s probably because you’re selfish. How urgent can your needs be that you would sacrifice your future to get something now?

Inconsistent… we’re not paying that much attention, but when we do, it helps if you are similar to the voice we heard from last time.

Angry… at us? Why are you angry at us? It’s not something we want to be part of, thanks.

Jealous… is someone doing better than you? Of course they are. There’s always someone doing better than you. But if you let your jealousy change your products or your attitude or your story, we’re going to leave.

Of course, they’re not marketing sins, they’re human failings.

Humility, empathy, generosity, patience and kindness, combined with the arrogance of the brilliant inventor, are a potent alternative.

– Seth Godin

If you’re interested in a complimentary 30-minute business strategy session with Chief Operating Officer, Robert Finkelstein, or for more information, please refer to Behind the Scenes Consulting. If you have questions, please email Robert at Consulting@RobertFinkelstein.com. Your comments are welcomed below. Thank you.,

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THE IRONIC TRUTH ABOUT SINCERITY by Seth Godin

Posted in "The Ironic Truth About Sincerity" by Seth Godin with tags , , , , , , , , , , , on March 20, 2012 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

THE IRONIC TRUTH ABOUT SINCERITY by Seth Godin

No one cares how much you care.

That salesperson who will surely die if he doesn’t close this sale, that painter who is sweating blood to get her idea on the canvas, that student who just pulled an all-nighter…

In fact, we’re hyper alert to the appearance of caring. We want to do business with people who appear to care, who appear to bring care and passion and dedication to their work. If the work expresses caring, if you consistently and professionally deliver on that expression, we’re sold.

The truth is that it’s what we perceive that matters, not what you bring to the table. If you care but your work doesn’t show it, you’ve failed. If you care so much that you’re unable to bring quality, efficiency and discernment to your work, we’ll walk away from it.

And the irony? The best, most reliable way to appear to care when it matters–is to care.

– Seth Godin

If you’re interested in a complimentary 30-minute business strategy session with Chief Operating Officer, Robert Finkelstein, or for more information, please refer to Behind the Scenes Consulting. If you have questions, please email Robert at Consulting@RobertFinkelstein.com. Your comments are welcomed below. Thank you.

RIGHTSIZING YOUR PASSION by Seth Godin

Posted in "Rightsizing Your Passion" by Seth Godin with tags , , , , , , , , on February 4, 2012 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

RIGHTSIZING YOUR PASSION by Seth Godin

Excitement about goals is often diminished by our fear of failure or the drudgery of work.

If you’re short on passion, it might be because your goals are too small or the fear is too big.

Do a job for a long time and achieve what you set out to achieve, and suddenly, the dream job becomes a trudge instead. The job hasn’t changed–your dreams have.

Mostly, though, it’s about our fear. Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.

While you can work hard to dream smaller dreams, I think it’s better to embrace the fear and find bigger goals instead.

– Seth Godin

If you’re interested in a complimentary 30-minute business strategy session with Chief Operating Officer, Robert Finkelstein, or for more information, please refer to Behind the Scenes Consulting. If you have questions, please email Robert at Consulting@RobertFinkelstein.com. Your comments are welcomed below. Thank you.

ONE OPTION IS TO STRUGGLE TO BE HEARD WHENEVER YOU’RE IN THE ROOM… by Seth Godin

Posted in "One Option is to Struggle to be Heard Whenever You're in the Room... " by Seth Godin, Life Management with tags , , , , , , , on January 11, 2012 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

ONE OPTION IS TO STRUGGLE TO BE HEARD WHENEVER YOU’RE IN THE ROOM… by Seth Godin

Another is to be the sort of person who is missed when you’re not.

The first involves making noise. The second involves making a difference.

– Seth Godin

If you’re interested in a complimentary 30-minute business strategy session with Chief Operating Officer, Robert Finkelstein, or for more information, please refer to Behind the Scenes Consulting. If you have questions, please email Robert at Consulting@RobertFinkelstein.com. Your comments are welcomed below. Thank you.

THE REASON PRODUCTIVITY IMPROVEMENTS DON’T WORK (As Well As They Could) by Seth Godin

Posted in "The Reason Productivity Improvements Don't Work (As Well As They Could) " by Seth Godin with tags , , , , , , , , , , , , on December 30, 2011 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

THE REASON PRODUCTIVITY IMPROVEMENTS DON’T WORK (As Well As They Could) by Seth Godin

GTD, 18 minute plans, organized folders… none of them work as well as you’d like.

The reason is simple: you don’t want to get more done.

You’re afraid. Getting more done would mean exposing yourself to considerable risk, to crossing bridges, to putting things into the world. Which means failure.

The leap the lizard brain takes when confronting the opportunity is a simple formula: GTD=Failure.

Until you quiet the resistance and commit to actually shipping things that matter, all the productivity tips in the world aren’t going to make a real difference. And, it turns out, once you do make the commitment, the productivity tips aren’t that needed.

You don’t need a new plan for next year. You need a commitment.

– Seth Godin

If you’re interested in a complimentary 30-minute business strategy session with Chief Operating Officer, Robert Finkelstein, or for more information, please refer to Behind the Scenes Consulting. If you have questions, please email Robert at Consulting@RobertFinkelstein.com. Your comments are welcomed below. Thank you.

MERRY by Seth Godin

Posted in "Merry" by Seth Godin, Life Management with tags , , , , , , , on December 24, 2011 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

MERRY by Seth Godin

You can’t be merry by yourself.

Sure, you can be content, happy, possibly even delirious.

But merriment requires a group, and that group is almost always a group you can see and touch, one that’s sharing the same molecules of air, face to face.

The digital revolution continues to get deeper, wider and more important. But it has made no progress at all at increasing merriment. That’s up to us.

– Seth Godin

If you’re interested in a complimentary 30-minute business strategy session with Chief Operating Officer, Robert Finkelstein, or for more information, please refer to Behind the Scenes Consulting. If you have questions, please email Robert at Consulting@RobertFinkelstein.com. Your comments are welcomed below. Thank you.

THE DIFFERENCE BETWEEN A FAILURE AND A MISTAKE by Seth Godin

Posted in "The Difference Between a Failure and a Mistake" by Seth Godin, General Management, Life Management with tags , , , , , , , on December 18, 2011 by Robert Finkelstein

Along with hundreds of inspirational quotes, beautiful images, recommending reading, and my own personal and business blogs, at “Behind the Scenes / Virtual COO” you will find the writings and videos of those whose intention is to inspire, motivate and push us to think outside the box.

THE DIFFERENCE BETWEEN A FAILURE AND A MISTAKE by Seth Godin

A failure is a project that doesn’t work, an initiative that teaches you something at the same time the outcome doesn’t move you directly closer to your goal.

A mistake is either a failure repeated, doing something for the second time when you should have known better, or a misguided attempt (because of carelessness, selfishness or hubris) that hindsight reminds you is worth avoiding.

We need a lot more failures, I think. Failures that don’t kill us make us bolder, and teach us one more way that won’t work, while opening the door to things that might.

School confuses us, so do bosses and families. Go ahead, fail. Try to avoid mistakes, though.

– Seth Godin

If you’re interested in a complimentary 30-minute business strategy session with Chief Operating Officer, Robert Finkelstein, or for more information, please refer to Behind the Scenes Consulting. If you have questions, please email Robert at Consulting@RobertFinkelstein.com. Your comments are welcomed below. Thank you.